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Entertainment Copywriter& Narrative Strategist
Award-winning copy across positioning, key art, OOH, character campaigns, and activations.
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The Work
Select a campaign to see the thinking behind the line.
Work by format
Specializing in everything from bus wraps and trailer cards to activations.
02 / About
About
Jaenell Cowart is a Los Angeles based copywriter who has spent the past four years writing the taglines that sell movies. She currently leads copy for a high profile Netflix series sequel, and her theatrical credits include The Conjuring: Last Rites, Final Destination: Bloodlines, and The Naked Gun. Across her career she has written hundreds of taglines and campaign systems for studios including Disney, Netflix, Universal Pictures, Paramount, Apple TV+, Warner Bros. and Amazon, working across key art, trailers, OOH and social. She holds a Bachelor of Arts in Film Studies from the American University of Paris, is fluent in Spanish, and conversational in French.